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CASE STUDY

The Big Life Kids Podcast

Big Life Kids Trailer, May 2nd 2019.

12,000,000+

70+

300%

DOWNLOADS

COUNTRIES WORLDWIDE

INCREASE IN REVENUE

About the client

Big Life Journal is a parenting content creator and e-commerce store. 


The company's products resonated with parents, but struggled to connect with younger audiences.  


This case study details how Pancake Podcasts strategically leveraged kids podcasting to address this gap and achieve significant results.

Client's goals

 1.  Maximize global outreach by connecting with children directly.
2. Explore
 revenue growth opportunities through kids podcasting.

Our solution: A branded podcast

Pancake Podcasts began by establishing:

a)    a strong audio identity for the client's brand, and
b)    a podcast scaling strategy.

Our technique: The Companion Product

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To achieve the client’s goal, we created The Big Life Kids Podcast.

The show acted as a companion to each new journal publication, stimulating mass listener engagement and record affiliate sales.

Our results

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Despite being Big Life Journal's first ever podcast, Pancake Podcasts quickly exceeded the client's expectations.

The show reached #1 in the Apple Podcasts Kids and Family charts within 48 hours in over 70 countries, including the US, Canada, Australia, New Zealand, India, South Africa, and Mexico.

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Source: Chartable.com, January 2nd 2024.

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Subsequent to its chart-topping launch in 2019, The Big Life Kids Podcast has consistently maintained its position in the Top 10 of the Apple Podcasts Education for Kids Charts ever since, securing its role as a key marketing vehicle for our client.

Record-breaking revenue

In addition to exceeding engagement metrics, Big Life Journal achieved an unprecedented 300% increase in revenue.
 

Takeaways

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  • Direct engagement with listeners, such as personalized shout-outs and interactive elements, significantly increases audience interaction.

  • The first three months are crucial for podcast growth, and there are specific strategies that make this period successful.

  • Collaborating with influencers in related fields, like education, can effectively diversify and expand your audience.

  • A memorable theme tune can be a key factor in creating viral content and encouraging repeat listens.

  • Releasing episodes in alignment with your audience's time zones can greatly impact sustained listenership.

  • Creating interactive show notes adds value to your podcast, making it a resource both inside and outside educational settings.

  • Leveraging networks within homeschooling communities can be an effective and economical promotional strategy.

  • Building loyalty through personalized content and exclusive offers is a proven method for long-term audience retention.

  • It's important to target listeners on their preferred platforms, not necessarily the ones you want them to choose.

  • Podcasts are an efficient way to produce content that can be repurposed for social media and email marketing.

  • Using dynamic ad inserts in your podcast can be highly effective for promotional campaigns and special offers.

  • The key to a successful podcast isn't just about attracting listeners; it's about creating a lasting legacy.


This success story underscores the immense potential for growth in the children's podcasting space, particularly with regards to skilfully crafted companion products.

The Big Life Kids Podcast continues to position Pancake Podcasts as a trailblazer in the industry, thanks to our innovative scaling approach.

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Reviews from 2020

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Reviews from 2024

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(3 years after final episode)

(1 year after launch)

"The Pancake Method isn't just a process; it's a commitment to creating a dynamic narrative that not only tells your story, but sells it to the world."

Ready to make podcastinghistory?

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